Knowledge is power.
Information is liberating.
Education is the premise
of progress.
- Kofi Annan

Today's consumers are more educated than ever.
They want products that are clean, ethical and authentic with honest claims and traceable ingredients. They value brands and products whose principles reflect their own. This demand continues to drive the beauty and personal care industry in a new direction.

We’ve developed 6 Clean Beauty Principles to help guide your formulation process, help you with ingredient selection and more...
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Clean beauty is much more than a trend or marketing tactic—it's becoming an industry-standard tied to the authenticity of a brand.
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Many of our partners are actively working to do their part when it comes to sustainability, ethical and responsible practices and more...
Learn MoreFrom Concept to Reality
We've developed 7 clean beauty formulations to inspire your next innovation. Each formulation has been carefully designed by our team to align to clean beauty demands while delivering on performance and benefits.
Within in each formulation, we demonstrate how to bring our Clean Beauty Principles to life. Learn how you can build the Principles into your own brands and products, helping to connect and align with the values of your customers.



products in the kit









OVERNIGHT REVIVAL Facial Cream
Nothing beats a good night’s sleep, especially when your skin is being treated to a delicate revival as you sleep. Wake up ready to face whatever the day brings with this gentle yet effective night cream. Lactic acid works to break down damaged cells overnight, while extracts provide anti-inflammatory benefits. Wash off in the morning for renewed glowing skin to start your day.
#iwokeuplikethis #readyforanything
CLEAN BEAUTY PRINCIPLES
Sustainability: Vegan formula, biodegradable ingredients from Cargill & Corbion, 100% natural ingredients from Cargill, Corbion & Elevance
Performance & Innocuity: Suitable for sensitive skin with mild ingredients from Cargill, Corbion, DSM & INOLEX, pH balancing ingredients from Corbion
Water: Leave on formulation
Ethics: Non-palm ingredients from Corbion, Ecocert & COSMOS approved ingredients from Corbion & INOLEX
Cargill Beauty
- FiberDesign™ Sensation: A powerful duo of citrus peel fi ber and sclerotium gum able to stabilize skincare emulsions. Created through a patented physical process, it is 100% naturally-derived and biodegradable.
Corbion
- Purasal® S/HQ60: Humectant produced from fermented sugar and used to soften the skin and boost the skin’s natural moisturization factor. 100% natural, biobased and biodegradable, Ecocert, COSMOS approved.
- Purac® UltraPure 90: Produced from fermented sugar and used for adjusting the pH of the cream to be compatible with the pH of the skin. 100% natural, biobased and biodegradable, Ecocert, COSMOS approved.
- Esterlac® Perform: Produced from fermented lactic acid and fatty acids and used as an emulsifi er which delivers a unique skin feel. 100% natural and biodegradable.
DSM
- Allantoin: Improves the skin’s moisture retention providing a smoothing effect, helps to minimize the appearance of aging and skin damage. Effective anti-irritant, protecting the skin.
Elevance Renewable Sciences
- Elevance Soft CG-100: Plant based emollient gel manufactured utilizing a Nobel Prize winning technology which imparts excellent moisturization and lxurious feel. Suitable for cold processing.
INOLEX
- Lexorez™ TL-8: Effective delivery vehicle for skin-friendly actives to enable effi cient, long-lasting formulations.
Suppliers
SKIN JELLY Soothing Toner
Your skin is your most beautiful canvas. Keeping it smooth, protected and toned ensures your makeup routine—whether it’s one product or ten—goes on flawlessly. Our Skin Jelly is a deeply hydrating toner that offers gentle yet effective resurfacing and pH balancing benefits, perfect to help prepare your skin for your next work of art. Our thick gel formula means no cotton pads required, less waste.
#mycanvas #mybeauty
CLEAN BEAUTY PRINCIPLES
Formulation process: Cold process, gel formulation, no cotton pads needed for application
Sustainability: 90% natural and biobased ingredients, biodegradable ingredients from ANGUS, Cargill & Corbion
Performance & Innocuity: Multifunctional natural biopolymer blend from Cargill, multifunctional humectant from Oxea, mild preservative from INOLEX, multifunctional safe synthetics from ANGUS & INOLEX
Marketing: Short INCI, high performance 100% natural actives from The Art of Natural Solution & Corbion
Ethics: EcoVadis Gold rated suppliers, Ecocert approved ingedient from Cargill
ANGUS
- TRIS AMINO® ULTRA PC: Globally compliant buffering agent which is excellent for mild neutralization and emulsion stabilization. Also helps prevent yellow discoloration in translucent products.
The Art of Natural Solution
- Witch Hazel Bark ANB: Due to its high tannin content, witch hazel bark has effective astringency and purifying abilities. It also has anti-wrinkle, anti-oxidant, and skin brightening properties.
Cargill Beauty
- Actigum™ VSX 20: Natural, sustainable, synergistic combination of biopolymers, which helps formulators to thicken and stabilize skincare formulations.
- Satiagel™ VPC 508: Made from high quality red seaweed polysaccharides, this texturizer is known for its gelling and thickening properties. It is suitable for clear formulations that will be less sticky than carbomers.
Corbion
- PURAC® BF P/41: Biobased active ingredient which works to gently, yet effi ciently increase skin cell renewal. 100% natural, biobased and biodegradable, Ecocert, COSMOS approved.
DSM
- Allantoin: Improves the skin’s moisture retention providing a smoothing effect, helps to minimize the appearance of aging and skin damage. Effective anti-irritant, protecting the skin.
INOLEX
- Spectrastat™ PHL: Multifunctional blend that allows self-preserving formulations including neutral pH, cold processed, and high water content formulations.
IOXEA
- 1,3 Butylene Glycol: Butylene glycol is a multifunctional molecule used as a humectant, that allows for balanced viscosity and surface tension in wide concentration ranges, without any skin irritation.
Suppliers
PURE MILK Facial Cleanser
Our facial skin is an amazing wonderland of microbes that requires consistent care using products that effectively remove environmental impurities, makeup and extra oils without stripping, over-drying or disrupting the skin’s balance. Our nourishing, non-foaming facial cleanser will leave your skin feeling clean, soft and hydrated.
#aunaturel #allmine #babysoft
CLEAN BEAUTY PRINCIPLES
Sustainability: Biodegradable ingredients from Dow, PCCA & INOLEX, over 75% natural and biobased ingredients, 100% natural extracts from Doehler
Performance & Innocuity: High performance 100% natural skin safe surfactants and emollients from Dow & INOLEX, high performing multifunctional safe synthetic from DSM
Marketing: Transparent, consumer-friendly INCI
Ethics: Ecocert approved ingredients from Dow & INOLEX, non-palm and COSMOS approved ingredient from INOLEX
DOW
- EcoSense™ 919: A self-preserved, nonionic surfactant that is readily biodegradable and solvent-free, with low ecotoxicity. Made from 100% vegetable origin, it produces moderate to high stable foam, is compatible with a broad range of surfactants and polymers, and is mild to skin..
- EcoSense™ 1200: Vegetable-based, readily biodegradable surfactant providing sensory benefi ts to shampoos, facial washes, body washes and hand soap formulations. Provides broad compatibility with other common personal care ingredients and is preservative free. Has an excellent environmental profi le and offers formulators a surfactant solution with low ecotoxicity.
DSM
- D-Panthenol 75 L: Pro-vitamin B5 with anti-infl ammatory effects that soothes irritated and sensitive skin.
INOLEX
- AminoSensyl™ SC: 100% natural, self-emulsifying skin care system. Eco-friendly design provides a readily biodegradable system that creates rich textures and stabilizes high oil loads, leaving a powdery soft skin-feel.
- LexFeel™ WOW-A: 100% plant-based, fast spreading, partially volatile alternative for volatile cyclic silicones. Non-greasy, ultra-light feel imparts slip to hair and smoothness to skin. Derived from castor oil and sugarcane.
PCCA
- NataPres® GS: Combination of grapeseed extract and lactobacillus ferment release anti-microbial peptides to naturally preserve cosmetic skin-friendly formulations.
Suppliers
SIMPLY GLAM Lips-Cheeks-Eyes
Glam doesn’t need to mean a drawer full of products, bags of applicators and more waste than you might be comfortable with. Sometimes glam can be as simple as your finger or a brush and a gorgeously multidimensional cream stick that can be applied to lips, cheeks and eyes for shimmering buildable color to create a day, night or day-to night look.
#watchmework #glamglam
CLEAN BEAUTY PRINCIPLES
Formulation process: Optimized formulation process
Sustainability: Over 75% natural and biobased ingredients
Performance & Innocuity: Multifunctional biobased skin safe esters from INOLEX & Solvay, high performance natural mica pearlescent pigments from Sun Chemical
Water: Anhydrous formula Marketing: Short INCI, multifunctional 3-in-1 product for lip, cheek and eye color
Ethics: Ecocert approved pigments from Sun Chemical, as well as natural micas which use the most stringent heavy metal specifications, non-palm ester and RSPO sensory modifiers from INOLEX
INOLEX
- LexFeel™ Vibrant MB: Sensory modifying complex polymer wax that enhances the color vibrancy, feel and texture of emulsions and anhydrous systems.
- SustOleo™ DCS Palm-free, 100% natural emollient and slip agent with light cushion and silky after feel. It is a hydrolytically stable, light emollient derived from natural sources.
New Phase Technologies
- PERFORMACOL™ 425 alcohol: Efficient structurant and thickener for cosmetic sticks, creams and gels
Solvay
- Mackaderm® LIA: 100% vegetable origin, non-toxic, non-irritating and fully biodegradable emollient which addresses consumer’s concern about sustainability, multifunctionality, effi cacy and a uniques sensory experience from cosmetic products.
Sun Chemical
- SunPURO® pigments (Pink [C83-1233], Copper [C84-6298], Gold [C84-6118], Iridescent Gold [C81-1218]): SunPURO® oxides carry the most stringent heavy metal specifi cations available in the market today. SunPURO® oxides also surpass all active global regulations, providing formulators with the highest level of quality assurance.
Suppliers
KISS ME, I’M VEGAN Lip Balm
Kiss me, I’m Vegan is the perfect balm to chase away chap and ensure your lips feel soft and moisturized. Using ingredients with no animal byproducts, and offering a subtle tropical fruit fl avor, it’s an excellent go-to lip balm. Tell your lips to say hello to their new best friend!
#puckerup #lipbalmaddict
CLEAN BEAUTY PRINCIPLES
Formulation process: Optimized formulation process
Sustainability: Over 80% natural and biobased ingredients, vegan/no animal byproducts
Performance & Innocuity: High performing plant-based polymers suitable for sensitive skin from Elevance & INOLEX, 100% natural biobased solid emollient from INOLEX
Water: Anhydrous formula Marketing: Short, transparent, consumer-friendly INCI
Ethics: Non-palm ingredients from INOLEX
Elevance Renewable Sciences
- Elevance Smooth CS-110N: A non-GMO plant-based polymer manufactured utilizing a Nobel Prize winning technology that will thicken most natural and synthetic oils and emulsions. Excellent for stick formation.
INOLEX
- LexFilm™ Sun Natural MB: Plant-based, multi-dimensional, film-forming polymer ideal for suncare, pigment dispersion, and long-wear application formulations.
- SustOleo™ TL: Palm-free, unique sensory enhancer provides rapid absorption, quick drying, and a light, powdery skin-feel.
- SustOleo™ TSB: Palm-free, natural solid emollient that provides unique textures. Non-greasy sabilizer for oil-in-water and water-in-oil emulsions.
Suppliers
DEW IT AGAIN Setting & Refreshing Mist
Extend the life of your makeup and reduce the need to waste a great look due to a long day at work. Dew it Again is a light water-like spray that does double duty to help set your makeup right after application, as well as to refresh your look and bring the dew back. Packed with hydrators, it uses safe silicone technology to help form a protective barrier for your skin to keep your look fresh.
#toofresh #slayallday
CLEAN BEAUTY PRINCIPLES
Formulation process: Lightweight optimized formula
Sustainability: Biobased active from The Art of Natural Solution, biodegradable neutralizing agent from ANGUS
Performance & Innocuity: Multifunctional, high performance, safe synthetic ingredients from Dow, suitable for sensitive skin with a mild preservative from INOLEX
Water: Extends life of makeup applications, decreased rinsing
Marketing: Short INCI, 2-in-1 product for setting, and refreshing
Ethics: EcoVadis Gold rated supplier
ANGUS
- TRIS AMINO® ULTRA PC: Globally compliant buffering agent which is excellent for mild neutralization and emulsion stabilization. Also helps prevent yellow discoloration in translucent products.
The Art of Natural Solution
- American Waterlily ANB: American waterlilies are shown to have phenolic compounds that have anti-oxidant, anti-infl ammatory, and skin brightening properties.
DOW
- DOWSIL™ 9011 Silicone Elastomer Blend: A dispersion of high molecular weight silicone elastomer substituted with polyether for use in skincare, suncare, color cosmetics, and antiperspirant/deodorant applications.
- DOWSIL™ CE-7081 Smart Style: A nonionic emulsion with a unique crosslinked structure and amino functionality that provides conditioning properties.
- XIAMETER™ PMX-200 Silicone Fluid 0.65 cSt: A volatile siloxane fl uid with excellent spreadability providing soft feel, subtle skin lubricity, and a non-greasy feel in a variety of beauty & personal care applications.
INOLEX
- Spectrastat™ PHL: Multifunctional blend that allows self-preserving formulations including neutral pH, cold processed, and high water formulations.
Suppliers
TO PROTECT & SMOOTH Heat Serum
Sometimes all you need is a few key targeted ingredients to get the job done. This versatile anhydrous hair serum features a simple balance of silicones for effective heat protection, and effi cient styling. This light serum can also be used as a quick nourishing serum to refresh dry hair and tame frizz between washes.
#keepitsimple #shinyhairdontcare
CLEAN BEAUTY PRINCIPLES
Formulation process: Cold process, one phase formula
Sustainability: 100% natural emollient from INOLEX
Performance & Innocuity: High performing, multifunctional & conditioning silicones from Dow, offering heat protection
Water: Anhydrous leave-in formula
Marketing: Short, transparent, consumer-friendly INCI, multifunctional 2-in-1 product for heat protection and style maintenance
DOW
- DOWSIL™ AP-8087 Fluid: An aminofunctional siloxane polymer that provides excellent conditioning performance, and offers heat protection, in addition to long lasting frizz reduction. When used in leave-on applications, it enhances hair shine and smoothness, as well as reduces hair static.
- XIAMETER™ PMX-200 Silicone Fluid 2 cSt: A polydimethylsiloxane polymer for use in skincare, suncare, hair care, and color cosmetic applications.
- XIAMETER™ PMX-200 Silicone Fluid 12500 cSt: A high-viscosity polydimethylsiloxane polymer that imparts a soft, velvety skin feel, and spreads easily on both skin and hair.
INOLEX
- SustOleo™ MCT: Palm-free, non-greasy natural emollient with medium spreading and excellent dispersibility.