Innovating to keep pace with consumer demands for cleaner food ingredient labels, Univar Solutions is working closely with our partners and food brands to deliver a simple ingredient line formulated to nourish, sustain and maintain in the New Now.
Food is more than just the calories we eat or drink—it is a sensory aspect of our lives, an experience we create when we begin and end each day at home, caring for ourselves and our families. And as we spend more time at home, food experiences are both a comfort and a reward. Designing what goes into the foods and beverages we consume every day is also an art and science – and a key part of the consumer experience we want to provide.
Formulators and brands have an opportunity to provide the freshest ingredients formulated to fit a clean profile, keeping health, nutrition and wellness at the core of our food experiences.
Catering for better nutrition
Now that consumers are paying attention to what they eat and are more particular about what they put into their bodies – as well as the journey their food has taken before reaching their plate – food manufacturers must meet demands for cleaner label options. Mintel reports show that 30% of U.S. adults are looking for products with fewer ingredients and more familiar ingredients. A staggering 74% are looking for more transparency.1,2 Consumers have access to information about how foods and beverages play a significant role in boosting stamina, strength and immunity, especially to fight off viruses and other health abnormalities. Shoppers have changed how they are choosing their foods with a new attention on reading labels, understanding what ingredients are in their foods, where their foods come from and which foods they should avoid. And they are looking for simple foods to nourish their body and mind.
1. Mintel Report. FOOD AND DRINK NUTRITION CLAIMS: INCL IMPACT OF COVID-19 US, DECEMBER 2020
2. Mintel Report. May 2020. A YEAR OF INNOVATION IN VMS, 2020.
Label-friendly functional starches
For a growing number of consumers, simpler is better. Simpler labels. Familiar ingredients. When it comes to texturizing ingredients, functionality is key. The SimPure™ portfolio of label-friendly functional starches from Cargill leverages the unique properties of a variety of botanical sources to address some of today’s most important texturizing challenges.
Organic and non-GMO claims resonate with consumers
Driven by health and environmental concerns, many consumers are prioritizing clean label food ingredients with organic and non-GMO claims. Our full portfolio provides many high-quality ingredients that are easily recognized as healthier through their organic and non-GMO status.
Join us for the 2021 clean label webinar series
highlighting label friendly ingredients and formulations from industry leading suppliers.