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Hair Styling

Personalized Hair Styling Solutions

Hair styling is all about self-expression and personalization. Consumers look for styling products that provide strong or flexible long-term hold, shine, leave no build-up, can be restyled or brushed, and easily shampooed out. Using the right products and styling tools is important for your ingredient selection. Discover our leading ingredients and formulation solutions.

View Our Formulation Finder for Hair Care

Featured Products:

Satiagel™ VPC 512

INCI: Carrageenan (EU/US) or Chondrus crispus (carrageenan) extract (China)

Carrageenans in Satiagel VPC 512 are extracted from red seaweed using a gentle and environmentally friendly process. They are made of natural polysaccharides with sulfated galactose units that can be classified into three main families: Iota, Lambda and Kappa. Depending on the grade, carrageenans are transparent thickening and/or gelling agents with low to medium hold and curl retention.

Properties: hair styling (low to medium hold and curl retention), gelling (elastic gel), transparent


INCI: Aminomethyl Propanol

AMP-Ultra PC is an efficient primary amine neutralizing agent for acid functional raw materials. As globally compliant neutralizer for personal products, it offersunmatched performance in hair spray, gel, and mousse. Available in three commercial grades, it is also used as a milder alkalinizing agent for semipermanent and temporary hair dye.

MaizeCare™ Style Polymer

INCI: Hydrolyzed Corn Starch

With a proven portfolio in hair styling, Dow has tapped into natural ingredients like corn to develop a versatile, bio-based, non-GMO and biodegradable polymer, MaizeCare Style to meet these needs. MaizeCare Style can be used in waxy pomade, cream, gel, or fluid spray – to provide customers the look they desire ranging from sleek, stiff or subtle definition.

In formulation, the polymer acts as a versatile film-former and styling aid.

Our Portfolio Includes:

+ Conditioning Agent
  • DOWSIL™ AP-8087 Fluid
  • Softcat SL-30
+ Emulsifier
  • DOWSIL™ ES 5300 Formulation AID
  • ACULYN™ SILTouch Rheology Modifier
+ Film Former
  • EPITEX™ 99 Polymer
+ Low Transfer
  • DOWSIL™ EL-9081 Silicone Elastomer Blend
+ Multi-functional Additive
  • AMP-ULTRA™ PC 2000
  • AMP-ULTRA™ PC 1000
  • AMP-ULTRA™ PC 3000
+ PH buffer
  • AMP-ULTRA™ PC 2000
  • AMP-ULTRA™ PC 1000
  • AMP-ULTRA™ PC 3000
+ Neutralizing Agent
  • AMP-ULTRA™ PC 2000
  • AMP-ULTRA™ PC 1000
  • AMP-ULTRA™ PC 3000
+ Sensory Enhancer
  • DOWSIL™ 3903 Liquid Satin Blend
  • DOWSIL™ EL-9081 Silicone Elastomer Blend
  • DOWSIL™ 2511 Cosmetic Wax
+ Styling Polymer
  • Satiagel™ VPC 512
  • MaizeCare™ Style Polymer
+ Texturizer
  • Satiagel™ VPC 512
  • DOWSIL™ 2511 Cosmetic Wax
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