Natural Conditioning and Styling Agents

INCI: Behenamidopropyl Dimethylamine, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Cetyl Alcohol, Stearyl Alcohol, Lactic Acid

Ready-to-use conditioning agent based on a synergistic combination of cationic surfactants and fatty alcohol that allows single-step formulation process.

INCI: Carrageenan (EU/US) or Chondrus crispus (carrageenan) extract (China)

Carrageenans are extracted from red seaweed by using a gentle and environmentally friendly process. They are made of natural polysaccharides with sulfated galactose units that can be classified into 3 main families: Iota, Lambda and Kappa. Depending on the grade, Carrageenans are thickening and/or gelling agents. Properties: hair styling (low to medium hold and curl retention), gelling (elastic gel), transparent

INCI: Hydrolyzed Corn Starch

With a proven portfolio in hair styling, Dow has tapped into natural ingredients like corn to develop a versatile, bio-based, non-GMO and biodegradable polymer, MaizeCare™ Style to meet these needs. MaizeCare™ Style can be what you want – a waxy pomade, cream, gel or fluid spray – to give your customers the look they desire ranging from sleek, stiff or subtle definition. In formulation, the polymer acts as a film-former and styling aid with versatility that allows you to enhance results and sensory delight.