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STYLED with MaizeCare™ Style Polymer offers you 5 products designed to address the key curly hair concerns. We put each product to the test and here are the results:
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HOLD Styling Gel with MaizeCare™
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BOOST Sugar Spray with MaizeCare™
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TAME De-frizz Wand with MaizeCare™
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DEFINE Molding Clay with MaizeCare™
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CONTROL Curl Cream, HOLD Styling Gel & DEFINE Molding Clay with MaizeCare™ - Tests results on textured hair
HOLD Styling Gel Results
Humidity resistance after 5 hours
The HOLD Styling Gel 2% MaizeCare™ Style Polymer provided less frizz and better definition than the base gel without MaizeCare™ Style Polymer immediately upon application. Results also showed humidity resistance, after 5 hours in 65% relative humidity.
Treatment: panelist applied 2 grams of each hair gel to clean, damp hair.
Left: HOLD Base Gel (formulation with no MaizeCare)
Right: HOLD Styling Gel with 2% MaizeCare™ Style Polymer
Conditions: Humidity Resistance (30°C; 65% Relative Humidity) for 5 Hours
High humidity curl retention
The HOLD Styling gel with 2% MaizeCare™ Style Polymer exhibited equivalent curl retention as a commercial benchmark containing Dehydroxanthan Gum and Acacia Senegal Gum.
Treatment: Humidity Resistance (25°C; 90RH), 0.45 grams of hair gel on 3 grams of virgin dark brown hair, triplicate hair tress per treatment.
Commercial Benchmark: Contains Dehydroxanthan Gum and Acacia Senegal Gum for hold.
*Typical values, not to be construed as specifications. Users should confirm results by their own tests.
TAME De-Frizz Wand Results
Instant Style and Frizz Control
The TAME DE-FRIZZ Wand containing 2% MaizeCare™ Style Polymer provided instant styling without heat, curl definition and minimized frizz.
Treatment: Panelist applied 2 g of TAME De-frizz Wand to clean, dry, frizzy hair.
DEFINE Molding Clay Results
Half-head panel testing for hold and frizz control
The DEFINE Molding Clay containing 3% MaizeCare™ Style Polymer provided better hold and an improved application feel, compared to a commercial benchmark. Panelist reported high friction feel on hair during application and loss of hold after a few hours with the commercial benchmark.
Treatment: Approximately 0.75 g of each sample was applied to clean, damp hair.
Photo taken after 4 hours.
Commercial Benchmark: product contained VA/Crotonates/Vinyl Neodecanoate Copolymer
BOOST Sugar Spray Results
Half-head panel testing for definition and frizz control
The BOOST Sugar Spray containing 2.5% MaizeCare™ Style Polymer provided better definition and improved frizz control, compared to a commercial benchmark.
CONTROL Curl Cream, HOLD Styling Gel & DEFINE Molding Clay Results
Panelist testing - Textured hair
Treatment with the STYLED products provided more elongated curls and less curl shrinkage as the hair dried.
After 5 days, treatment with the STYLED products was preferred.
Treatment: panelist with hair type 2C/3B washed and conditioned hair, applied cream and gel to damp hair, and used molding clay as edge control. Less CONTROL Curl Cream and HOLD Styling Gel products were needed compared to the commercial benchmark products to achieve panelist’s desired style. Hair was allowed to dry for 24 hours.
Left Side: Commercial benchmark gel has DehydroxanthanGum and Acacia Senegal Gum for hold. Commercial benchmark clay has PVP for edge control.
Right Side: CONTROL Curl Cream and HOLD Styling Gel have 2% MaizeCare™ Style Polymer. DEFINE Molding Clay has 3% MaizeCare™ Style Polymer for edge control.
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