We didn’t choose the curly life, the curly life chose us.
We love our waves, curls, spirals, ringlets, kinks and coils. Our hair helps define us and helps us stand out from the crowd, but it takes a lot to manage these tresses and keep them bouncing every day.
We want effective products with natural ingredients to help style our curls, keeping them healthy and happy.
That’s why we created STYLED with MaizeCare™ Style Polymer, designed to address our top curl concerns.
STYLED with MaizeCare™ Style Polymer offers you 5 products designed to address the key curly hair concerns. We put each product to the test…
Learn MoreMaizeCare™ Style Polymer was designed as the ideal solution for formulators seeking to develop clean and natural hair styling formulations.
Learn MoreMaizeCare™ Style Polymer is derived entirely from corn and provides a variety of styling benefits in haircare formulations. Primarily, MaizeCare™…
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DERIVED FROM NATURE, BACKED BY SCIENCE.
STYLED with MaizeCare™ Style Polymer offers you 5 biobased styling products designed to address the key curly hair concerns. Whether you’re looking to control, hold, boost, tame or define curls—MaizeCare™ Style Polymer is the answer.
products in the kit
Hold Styling Gel
We’re not messing around with our HOLD styling gel. Lock those curls in place exactly where you want them and know they’ll still be right there hours
later. This natural water-based gel is the perfect weight and density for curls of all textures.
DOW
- MaizeCare™ Style Polymer: A biobased polymer derived from corn that provides flexibility in hair care styling formulations ranging from a stiff to soft hold, in addition to curl retention, frizz control, improved style durability and improved humidity resistance. This Non-GMO film former has high compatibility with a range of other ingredients, allowing it to be easily incorporated into your next hair care solution.
CARGILL BEAUTY
- Satiaxane™ VPC 930: A Xanthan Gum produced by aerobic fermentation of sugars with the bacterium Xanthomonas Campestris. It is a 100% naturally-derived alternative thickener and stabilizer that can be used in a range of personal care applications.
PCCA
- Natapres® GS: Combination of grape extract release antimicrobial peptides to naturally preserve cosmetic formulations.
Suppliers
Boost Sugar Spray
Sometimes our waves and curls need a bit of help to really display their full glory. Our BOOST sugar spray is a light water-based texture spray that does something wonderful to waves and curls, giving them definition without frizz. We’re not saying there’s magic in there, but you may wonder as you spray and watch your waves or curls come to life.
DOW
- MaizeCare™ Style Polymer: A biobased polymer derived from corn that provides flexibility in hair care styling formulations ranging from a stiff to soft hold, in addition to curl retention, frizz control, improved style durability and improved humidity resistance. This Non-GMO film former has high compatibility with a range of other ingredients, allowing it to be easily incorporated into your next hair care solution.
- UCARE™ Polymer JR-125: This product delivers light to strong conditioning and controlled deposit of actives in a variety of hair care applications. It enables clear formulations with no build-up on hair while also being volume friendly. Additionally, the UCARE™ Polymer JR-125 supports a “natural,” non-toxic label claim.
Suppliers
Define Molding Clay
Oh, hey there little baby curls! Don’t worry, we’ve got you covered with our DEFINE Molding Clay. Natural waxes help provide the definition you’re craving, with just enough hold to keep them that way for the whole day. Just a little will help you shape every curly strand, no matter how tiny or long.
DOW
- MaizeCare™ Style Polymer: A biobased polymer derived from corn that provides flexibility in hair care styling formulations ranging from a stiff to soft hold, in addition to curl retention, frizz control, improved style durability and improved humidity resistance. This Non-GMO film former has high compatibility with a range of other ingredients, allowing it to be easily incorporated into your next hair care solution.
SUN CHEMICAL
- Black Iron Oxide Castor Oil Dispersion (COD-8004): Vibrant black pigment predispersed in easy-to-use natural oil base.
Suppliers
Tame De-Frizz Wand
We see you flyaways, and we’re coming straight for you with our TAME De-frizz wand. Whether you’re going for a slicked back look, a top pony, or pineapple, we’ve got you covered. This small but mighty wand is the perfect finish for any style to tuck in stubborn strays quickly and smoothly. For use on hair only, not intended for lashes!
DOW
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MaizeCare™ Style Polymer: A biobased polymer derived from corn that provides flexibility in hair care styling formulations ranging from a stiff to soft hold, in addition to curl retention, frizz control, improved style durability and improved humidity resistance. This Non-GMO film former has high compatibility with a range of other ingredients, allowing it to be easily incorporated into your next hair care solution.
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DOWSIL™ CE-7081 Smart Style: A nonionic emulsion with a unique crosslinked structure and amino unctionality that provides conditioning and styling properties such as curl retention, curl memory, definition, dry combing, and smoothness.
CARGILL BEAUTY
- Satiagum™ VPC 430: Made from high quality Red Seaweed Polysaccharides, this texturizer is known its gelling and thickening properties. It is suitable for clear formulations that will be less sticky than carbomers.
Suppliers
CONTROL Curl Cream
Love your curls and let them live their best life! Our CONTROL Curl Cream adds moisturization and gives your hair that extra TLC it needs without compromising on styling benefits. This natural curl cream is easy to spread on wet hair, and will quickly become your go-to product to embrace your natural curly style.
DOW
MaizeCare™ Style Polymer: A biobased polymer derived from corn that provides flexibility in hair care styling formulations ranging from a stiff to soft hold, in addition to curl retention, frizz control, improved style durability and improved humidity resistance. This Non-GMO film former has high compatibility with a range of other ingredients, allowing it to be easily incorporated into your next hair care solution.
DSM
D-Panthenol 75L: The gold standard moisturizer for skin and hair care, pro-vitamin B5 also offering anti-inflammatory effects and soothes irritated and sensitive skin and scalp.