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Revival - Mexico

Reviving the Power of Bold

There’s something transformative in the air. After one of the most challenging periods in modern history, there’s a whisper in the wind that’s telling us to get ready for something great—a renaissance is coming.

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Hair Care

Hair care is all about letting our tresses live their best life, and ensuring we have a strong foundation for growth and strength. Bold hair care also explores formats and added benefits for the scalp. The hair care revival focuses on products that offer benefits across different hair types with formulations that are rich enough to provide the moisture and conditioning required for 4c textured hair right through to bone straight and fine hair. We’ve developed two phenomenal formats to inspire; a thick cleansing paste and a rich exfoliating cream gel that will allow all types of tresses to flourish.

Color

The color revival is coming, and it doesn’t matter if consumers love a fully layered contour look or a simple two-step natural approach—they will all be on the lookout for color cosmetics that also help to nourish and protect their skin. Take every opportunity to incorporate skin care benefits, and don’t be afraid to explore a bold buildable color that works beautifully across skin tones. We’re starting our color revival with two super silky creams that will allow the wearer to create the look they want, while also moisturizing and protecting their delicate facial skin.

Skin Care

The skin care revival centers around amazing textures, and our growing global focus on overall wellness. Healthy, happy skin is an integral sign of a healthy body, inside and out. Not everyone’s skin needs the same kind of love, and perfect blemish-free poreless skin is not the goal—instead, we’re focused on loving the skin we’re in and caring for it the best we can. As you explore new bold innovations in skin care, we’ve got some great inspirational textures for you with a range of skin benefits—from a gentle physical exfoliator, to an incredibly rich balm, an eye cooling gel and a luxe cream night mask—we’re helping take care of the skin from head to toe.

Discover the Formulations

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products in the kit
Free Your Mind Paste Shampoo
Start Fresh Scalp Exfoliator
Time to Glow Tinted Skin Perfector
Dare to Shine  Melting Blush
Dream Big Transforming Night Mask
Be Bright Buffing Cream
Wake Up Cooling Eye Gel
Embrace Yourself Soothing Skin Balm
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Free Your Mind Paste Shampoo

Looking to explore new format in hair care? Try this lovely paste enriched in vegetable oil and butters. Its clay-putty-like texture will deeply cleanse and condition your hair while delivering foam and imparting smoothness. Its unexpected aspect will for sure guarantee it a prominent place in your hair care routine.

Cargill Beauty

  • Actigum™ VSX 20
    Thickener and stabilizer with high tolerance to pH, temperature and electrolytes; 100% of natural origin obtained through biofermentation. Delivers sensory luxury and acts as a suspending agent. It is suitable for spray systems.

Stepan

  • Lathanol® LAL Powder
    Mild anionic surfactant that provides a premium foam for volume and unique creaminess as well as moisturizing and emulsifying. It can be used in bubble baths, shampoos, cleansing creams providing a spa experience. It is bio-based (86%), biodegradable and conforms to Ecocert's natural and organic cosmetic standard.

  • Bioterge® AS-40

    Anionic surfactant that provides excellent viscosity, foam characteristics, and softness. It is an ideal surfactant for a variety of cleaning and personal care applications.

  • Amphosol® CS-50

    Amphoteric surfactant that can be used as a secondary surfactant to increase lather and increase viscosity for personal care applications.

Dow

  • ACULYN™ 88 Rheology Modifier
    Anionic Associative Rheology Modifier (HASE), this thickener is a cold processable liquid product, thickens instantly with neutralization, facilitating handling and increasing manufacturing efficiency. It has 29% solids and is compatible with high concentrations of surfactants and polar solvents. It can form transparent products and is effective in a pH range from 4 to 12 depending on the formulation.

  • UCARE™ Extreme Polymer
    Bio-derived and biodegradable cationic cellulosic polymer. Provides hair conditioning equivalent to some silicones, improves dry and damp hair styling (especially damaged hair) and restores hydrophobicity to hair. It can be used as the main conditioning agent or in combination with other ingredients. Emulsification is not required, it allows transparent products and acts as a rheological modifier.

  • FOAMYSENSE ™ 205 Polymer

    Water soluble additive designed to improve the density and fullness of the foam in shampoos, body soaps and liquid soaps. Provides slippery / lubricating feel and improves deposition performance when combined with UCARE ™ and SoftCAT ™ polymers.

Novachem

  • Extracell ™ Plex
    Biotechnological active for the hair that reconstructs, restores and protects the capillary architecture. It provides mechanical resistance, recovers strength and elasticity through the contribution of low molecular weight yeast peptides, which act to replace damaged keratin-associated proteins (KAPs) and provide extra protection to keratin and its disulfide bridges.

Suppliers

Dow

Start Fresh Scalp Exfoliator

It’s true what they say: a happy scalp leads to healthier hair! Upgrade your hair-washing routine by introducing this amazing scalp exfoliator. It will deeply purify the scalp by removing impurities and product build-up, leaving each and every follicle clean and content. Deliciously scented, the presence of essential oils will invigorate and give you a cooling sensation promoting a healthy and refreshed scalp environment.

Dow

  • ACULYN ™ Excel Rheology Modifier
    HASE (Hydrophobically-modified Alkali Soluble Emulsion) rheological modifier and suspension aid for cleaning formulations. Effective for suspending beads or bubbles at low pH values, it provides clear formulations in a variety of matrices from mild surfactants, sulfate-free surfactants, or polyglycosides. Effective over a wide pH range from 3 to 11.

  • DOWSIL ™ EL-TIPS Silicone Elastomer
    A mixture of silicone elastomers, with high solids content, in a bio-based hydrocarbon material from sugar cane. Provides a smooth feel and blurs skin imperfections. Compatible with some organic oils, the higher the proportion the viscosity decreases.

  • ACULYN ™ Siltouch Rheology Modifier

    Cold-processable silicone acrylate rheological modifier, allows a wide variety of textures, does not leave a sticky sensation, does not require neutralization, can be added to both the oil phase and the aqueous phase, increasing the stirring speed. Compatible with typical ingredients used in skin care formulations.

  • UCARE ™ Extreme Polymer
    Bio-derived and biodegradable cationic cellulosic polymer. Provides hair conditioning equivalent to some silicones, improves dry and damp hair styling (especially damaged hair) and restores hydrophobicity to hair. It can be used as the main conditioning agent or in combination with other ingredients. No emulsification is needed, allows clear products and acts as a rheology modifier.

Angus

  • AMP-Ultra® PC-2000
    High purity mild alkalizing agent, contains 5% water, low odor, resulting in natural looking color without damaging the hair. With its primary amine functionality, it is soluble in water and alcohol presents an excellent toxicity profile, AMP-ULTRA PC is ideal for cosmetic and personal care formulations.

Novachem

  • Novaoil ™ Coco
    Active with moisturizing properties, ideal for skin and hair care. Recovers the hair fiber damaged by its fatty acid content, easily penetrates the skin, softening and moisturizing all dermal layers.

  • Oligovita ™
    Plant-derived active composed of L-Arginine, maca and ginger. The synergistic union of trace elements and L-Arginine promotes hydration and prevents the formation of free radicals, revitalizing and rejuvenating aged, "tired" skin, and dull, "lifeless" hair, moisturizing the scalp and nourishing the hair fiber so that the hair looks stronger and softer.

  • Novaplant ™ Cocoa & Frutos rojos
    High quality hydroglycolic extract, based on vegetable glycerin, free of parabens and propylene glycol, in which the benefits of cocoa and red fruits coexist. Leaves skin soft, nourishes and decongests. In the hair, it repairs the hair fiber.

  • Capilmax ™

    Active composed of 11 concentrated amino acids, extract of Alfalfa, Hops, Rosemary and Meliloto. Provides antioxidant action and prevents color loss. Repairs fine, weak hair with a tendency to fall out and dull. Ability to thicken the hair fiber, stimulate growth and moisturize the scalp.

Suppliers

Time to Glow Tinted Skin Perfector

The perfect solution when our skin needs to glow and go! This fluid tinted skin perfector provides a subtle dewy coverage, blurs imperfections and minimize pores, for a natural smooth finish. The best of all? It has built-in sun protection to protect your skin from the UV rays (SPF 20).

Dow

  • DOWSIL ™ EL-8050 ID Silicone Organic Elastomer Blend
    High molecular weight polyglycol modified silicone elastomer blend in isododecane, cold processable. Provides a smooth, powdery, non-greasy skin feel. It can generate transparent systems with organic components and improves the aesthetics of anhydrous and water-based formulations.

  • DOWSIL ™ 5200 Formulation Aid
    Undiluted silicone surfactant with increased oil phase flexibility, cold processable. Designed to produce water-in-oil emulsions with a low to medium polarity oil phase. It allows the incorporation of high levels of humectants such as glycerin and propylene glycol, maintaining a very good sensory profile.

  • DOWSIL ™ 5300 Formulation Aid
    Cold processable, low viscosity, undiluted silicone surfactant. Designed to produce stable water-in-silicone emulsions and light-sensory water-in-oil emulsions. Improves the dispersibility of pigments and fine particles in silicone fluid and organic materials.

  • EPITEX ™ 99 Polymer
    It combines the best chemical characteristics of acrylic and silicone acrylate. Creates a flexible film with high mechanical resistance and excellent water and sebum repellency. Improves dispersion of dimethicone coated pigment in W / O color cosmetic formulations.

Novachem

  • Novaprot ™ Caviar
    Active cell renewal, antioxidant and moisturizer for skin and hair. Helps to firm tissues, smooth expression lines and provide elasticity, leaving the skin luminous, smooth and firm. Provides unmatched shine to the hair and regenerates the hair fiber.

  • Bluescreen ™
    Prevents photo aging caused by radiation from electronic devices. Increases the density of the skin, favors the elasticity of the dermis and provides anti-aging and antioxidant action. Protects against environmental pollution.

BASF

  • Flamenco® Gold 220C
    Pearlescent and iridescent pigment for color cosmetics and personal care products and can be used to create glossy or opalescent effects. It produces dual colors, one by reflection and the other by transmission, which then appear as iridescence.

  • Gemtone® Radiant Nude G016
    Luminous effect pigment composed of natural mica, iron oxide and bismuth oxychloride. It offers excellent coverage, shine and a second-skin feel that results in a look that illuminates and highlights the natural beauty that we all carry within.

  • Gemtone® Tan Opal G005

    Rich, jewel-shaped earth tone pigment that produces a tan opal color of liveliness and intensity. It is a mineral makeup that is ideally used where shine, dimensionality, and complex colors are desired, specifically eyeshadow, face makeup, body washes, and lipstick applications.

Suppliers

Dare to Shine Melting Blush

Do you dare to shine? Plush, flushed cheeks are only a swipe away, instantly perfecting your look. This buildable super silky creamy blush will diffuse effortlessly across your cheeks thanks to its creamy melting texture. Let it give your skin a super-dewy glow; you will look luminous and fresh but never overdone. Just pop it on your bag and go out and about!

Dow

  • DOWSIL ™ 2503 Cosmetic Wax
    Alkylmethylsiloxane wax that melts in contact with the skin and provides hydrating benefits, it is not acnegenic or comedogenic. It is compatible with most organic compounds, however it is recommended to mix 1 to 5 parts of a compatible oil to 10 parts of DOWSIL ™ 2503 to prevent wax crystallization on cooling. Suggested use levels are normally between 1% and 10% by weight of personal care formulations and should be added to the hydrophobic phase.

  • DOWSIL ™ SW-8005 C30 Resin Wax
    Semi-occlusive silicone resin wax with melting point at 66 ° C. Modifies the rheology and texture, acts as a structuring agent. It has high compatibility with organic materials, silicone and fragrances. It combines the physical and chemical characteristics of silicone wax with silicone resin, improving its anti-transfer property, coverage, uniformity and intensity in color cosmetic applications.

  • DOWSIL ™ VM-2270 Airgel Fine Particles
    100% hydrophobic free flowing white powder. It acts as a vehicle to thicken materials in the oil phase, reducing the volatility of volatile fluids and the superior absorption of lipophilic materials, including sebum. It is capable of absorbing non-polar and polar oils and has fragrance retention properties.

  • DOWSIL ™ 9701 Cosmetic Powder
    Semi-occlusive silicone resin wax with melting point at 66 ° C. Modifies the rheology and texture, acts as a structuring agent. It has high compatibility It is a silicone powder with a silica-treated coating. Its unique composition allows the powder to flow easily without agglomeration, providing superior handling even in the presence of pigments and ease of processing. Provides a silky, powdery skin feeling; masks wrinkles; absorbs sebum, fluids and oils and improves viscosity in W / Si systems.

BASF

  • Cloisonné® Vibrant Raspberry F90H

    Vibrant and bold magenta metallic effect pigment based on traceable, sustainably sourced natural mica. This product offers a unique chromatic magenta color without carmine or synthetic organic colorants. Worldwide compatible on all face, eye, lip, nail and body applications. It is COSMOS certified and has a natural origin index of 1 according to ISO 16128.

  • Chione ™ Electric Fuchsia SF90D
    Metallic magenta effect pigment based on synthetic mica, highly pigmented and vegan, its index of natural origin is 0.68 according to ISO 16128.

  • Cellini® Red 420CR7F
    Cosmetic colorant that unites organic colors with effect pigments. It provides clean, intense and easy-to-use colors because the colorant is predispersed and because they contain a wetting agent that makes them hydrophobic. Natural origin index of 0.81 according to ISO 16128

Novachem

  • Omega Max ™
    Oil concentrate rich in essential fatty acids, Omega 3, 6, 7 and 9 and vitamin E. Provides hydration and softness to the skin, prevents water loss and the penetration of external agents, significantly reduces wrinkles and stimulates the synthesis of ceramides.

Suppliers

Dream Big Transforming Night Mask

Get the natural healthy-looking complexion of your dreams! This dense creamy mask contains all the luscious nutritive oils needed to work wonders on your skin as you sleep. The natural oils present on this cream gives it this natural pistachio color and its hypnotizing herbal smell. Be amazed as this cream transforms into an oil to deeply moisturize and pamper your skin

Cargill Beauty

  • Satiagel ™ VPC 508
    100% natural gelling agent with fresh sensory properties and the ability to form films, derived from red algae.

  • StarDesign ™ 05340

    100% sensory enhancer of natural origin, reduces perceived oiliness, stickiness and gives the skin a matte and powdery finish. It presents high fluidity and hydrophobicity.

Dow

  • ACULYN ™ 88 Rheology Modifier
    Anionic Associative Rheology Modifier (HASE), this thickener is a cold processable liquid product, thickens instantly with neutralization, facilitating handling and increasing manufacturing efficiency. It has 29% solids and is compatible with high concentrations of surfactants and polar solvents. It can form transparent products and is effective in a pH range from 4 to 12 depending on the formulation.

  • ACULYN ™ 28 Rheology Modifier

    Anionic Associative Rheology Modifier (HASE), with a high aqueous thickening, cold processable, thickens instantly with neutralization, which facilitates its handling and increases manufacturing efficiency. Provides transparent formulations, stable from pH 5.5 to 10 and compatible with non-ionic, anionic, zwitterionic and some cationic ingredients, as well as peroxide and electrolytes.

  • DOWSIL ™ FZ-3196 Fluid
    Non-occlusive emollient of moderate volatility, compatible with a wide range of cosmetic skin care ingredients. It acts as a vehicle, dispersant medium for hydrophobic powders and pigments, and co-solubilizer between silicone fluid and hydrocarbon oil. Improves spreading, reduces stickiness, the greasy sensory of vegetable oils and intensifies shine and color in lipsticks.

Novachem

  • Hydraskin ™

    Biotechnological asset, obtained from yeasts from the wine industry (Malbec), rich in free amino acids from yeast (Saccharomyces cerevisiae), a natural and differential source of natural hydration factors (NMF) and osmoprotectors. The amino acids found in the highest proportion are: GABA (γ-aminobutyric acid), proline, alanine and glutamic, components that act in synergy for the dual hydration of the skin (Instant and long-term).

  • Novaoil ™ Palta
    Its high content of phytosterols and vitamins A, D and E, rejuvenates, nourishes, softens and hydrates the skin and hair. It helps to delay aging and the early appearance of signs of aging due to the vitamins and antioxidants it contains. It is appropriate for the care of dry, aged and damaged skin.

Suppliers

Be Bright Buffing Cream

Micro-blasting is the new exfoliation! This buffing cream works very gently to cleanse and purify the skin. It lifts dead skin cells and refines skin texture to preserve its smooth, bright, even appearance. Not only does it feel like a soft massage, but the delicate scent of invigorating citrus fruits will revitalize your senses, stimulate and uplift your mood!

Dow

  • ACULYN ™ Excel Rheology Modifier
    HASE (Hydrophobically-modified Alkali Soluble Emulsion) rheological modifier and suspension aid for cleaning formulations. Effective for suspending beads or bubbles at low pH values, it provides clear formulations in a variety of mild surfactant bases, sulfate-free surfactants, or polyglycosides. Effective over a wide pH range from 3 to 11.

  • ACULYN ™ Siltouch Rheology Modifier
    Cold-processable silicone acrylate rheological modifier, allows a wide variety of textures, does not leave a sticky sensation, does not require neutralization, can be added to both the oil phase and the aqueous phase, increasing the stirring speed. Compatible with typical ingredients used in skin care formulations.
  • UCON ™ Fluid AP
    Low viscosity fluid that provides emolliency, solvency, gliding and eliminates greasy touch. Compatible with natural oils, it has a high refractive index that gives shine in formulations for the skin and hair. It has the ability to wet pigments efficiently.

  • DOWSIL ™ EL-TIPS Silicone Elastomer

    A mixture of silicone elastomers, with high solids content, in a bio-based hydrocarbon material from sugar cane. Provides a smooth feel and blurs skin imperfections. Compatible with some organic oils, the higher the proportion the viscosity decreases.

Novachem

  • NovaOil ™ Argan
    Versatile asset, obtained from the fruits of the argan tree. Provides hydration, nutrition and acts as an antioxidant, cell regenerator and anti-aging agent, as it has natural antioxidants, essential fatty acids, carotenoids, ferulic acid, sterols, polyphenols, and vitamin E.

  • Novascrub ™ Rice
    Intelligent exfoliating active with dual physical + chemical action, 100% vegetable, biodegradable and GMO free. The particle size ranges from 200 - 1100 μm, which guarantees a deep cleaning as it removes imperfections from the dermis leaving the skin soft, corrects imperfections, naturally exfoliates and removes dead cells both on the skin and on the scalp; acts as a capillary detox. It is an ecological alternative to synthetic scrubs.

Cargill Beauty

  • StarDesign ™ 05340
    Sensory enhancer 100% of natural origin, reduces oily touch, stickiness and gives the skin a matte and powdery finish. It presents high fluidity and hydrophobicity.

Solvay

  • Mackaderm® LIA

    100% plant-based emollient with excellent sensory profile and COSMOS certification. In formulations for the skin, it provides a feeling of lightness and reduces stickiness. It also provides additional benefits such as pigment wetting and UV filter solubilization. It is a biodegradable silicone alternative in hair and skin care.

Suppliers

Wake Up Cooling Eye Gel

Give this soothing under eye gel the chance to transform your beauty routine. No matter your age or skin type, its ultra-fresh gel-like texture will help you calm puffiness and brighten up your eyes. You will love its smoothness even after application. The added benefits? It also gives an optical blurring effect and anti-pollution protection!

Novachem 

  • Hydraskin™
    Biotechnological asset, obtained from yeasts from the wine industry (Malbec), rich in free amino acids from yeast (Saccharomyces cerevisiae), a natural and differential source of natural hydration factors (NMF) and osmoprotectors. The amino acids found in the highest proportion are: GABA (γ-aminobutyric acid), proline, alanine and glutamic, components that act in synergy for the dual hydration of the skin (Instant and long-term).

  • Novaoil™ Boswellia

    Active anti-inflammatory and anti-aging, obtained from the resin of Boswellia trees, composed of essential oils, terpenoids and some sugars, among them is the pentacyclic triterpenic acid (Acetyl-11-keto-β-boswellic acid), the most powerful inhibitor of the 5-lipoxygenase, enzyme responsible for inflammation.

  • Omega Max™

    Oil concentrate rich in essential fatty acids, Omega 3, 6, 7 and 9 and vitamin E. Provides hydration and softness to the skin, prevents water loss and the penetration of external agents, significantly reduces wrinkles and stimulates the synthesis of ceramides.

Dow

  • DOWSIL™ 2511 Cosmetic Wax 

    Cold process silicone glycol copolymer wax dispersible in water or alcohol with a low melting point that melts at skin temperature for increased hydration and moisture. Reduces stickiness and acts as a foam enhancer in formulations.

  • DOWSIL™ EL-7040 Hydro Elastomer Blend

    Cross-linked organic silicone elastomer gel, provides a soft, powdery, non-greasy skin feeling and good spreadability. It allows the incorporation of water and polar materials to the formulations while maintaining a viscous gel structure, up to 75% water and up to 40% glycerin can be incorporated. Provides clear systems with organic components, cold processable, aesthetic improvement of anhydrous and water-based formulations.

Cargill Beauty

  • C☆HiForm™ A12747
    Natural thickener derived from cold processable starch, it provides creamy formulations with sensory richness, matte effect and exceptional stability to color, skin and hair care formulations. It is compatible with sulfate-free formulations.

BASF

  • Chione™ HD Infinity White S130V

    Effect pigment composed of titanium dioxide coated on a synthetic mica substrate. Provides a clean and bright color due to the transparency of the substrate; combining the best of high chroma and high purity. Helps brighten skin and create a flawless, even-toned appearance by correcting skin blemishes.

Suppliers

Embrace Yourself Soothing Skin Balm

Embrace every part of your body and give your skin the love it deserves. Now is the time to say goodbye to dryness and to enjoy the smooth and creamy texture of this balm as it soothes and hydrates your skin! Made with natural ingredients and infused with an enveloping fragrance, this versatile restorative beauty balm allows your skin to recover without leaving any greasy feel, despite its ultra-rich texture.

DOW

  • ACULYN ™ 44 Rheology Modifier / Stabilizer
    Non-anionic associative rheological modifier (HEUR), presents 35% solids, is cold processable, does not require neutralization and is stable from pH 2 to 12. Compatibility with non-ionic, anionic, zwitterionic and cationic surfactants, peroxide and other oxidizing agents. Capable of formulating transparent products.

  • ACULYN ™ Siltouch Rheology Modifier
    Silicone acrylate rheological modifier, efficient in building emulsion viscosity over a wide pH range, cold processable, does not require neutralization, and is compatible with a variety of emollients. Provides a lightweight, non-sticky feel and sensory aesthetic in skincare formulations. It does not contain ingredients of animal origin.

  • UCON ™ Fluid AP
    Low viscosity fluid that provides emolliency, solvency, gliding and eliminates greasy touch. Compatible with natural oils, it has a high refractive index that gives shine in formulations for the skin and hair. It has the ability to wet pigments efficiently.

  • DOWSIL ™ 9576 Smooth Away Elastomer

    COSMOS approved active emollient combining superior emolliency with antioxidant benefits. Multifunctional biomimetic ingredient derived from olive oil and olive leaves that gives an extremely light touch to every formulation.

  • AgeCap ™ Smooth Cosmetic Ingredient

    Contributes to healthy skin by reducing the appearance of wrinkles, promotes radiance and provides smoothing effects. It acts as a free radical scavenger to prevent oxidative damage induced by extrinsic factors. It is ideal for use in facial care products, non-lightening skin care, eye serums, and color cosmetics.

Novachem

  • Hydraskin ™
    Biotechnological asset, obtained from yeasts from the wine industry (Malbec), rich in free amino acids from yeast (Saccharomyces cerevisiae), a natural and differential source of natural hydration factors (NMF) and osmoprotectors. The amino acids found in the highest proportion are: GABA (γ-aminobutyric acid), proline, alanine and glutamic, components that act in synergy for the dual hydration of the skin (Instant and long-term).

  • Nutrioil ™
    It is a concentrate of floral oils, 100% of natural origin, with benefits for the skin and hair; provides nutrition and hydration. It provides plant ceramides that penetrate the stratum corneum of the skin, and are integrated into the lipid matrix, improving the barrier function of the skin, preventing the passage of pollutants and radiation. In the hair it gives shine, silkiness and rebuilds the capillary structure.

Suppliers